Likin' this...just wish I could pull off yellow
Anyone know who Yoana Baraschi is? Well, she’s a fashion designer and I just found out about her last night when I applied to an internship opening posted by her company. NOTICE: I reserve the right to spite anyone who finds, and applies to this internship because of me. She’s pretty deeply rooted in the European persuasion: born in Romania, started her career in Paris, but now has her own line based in New York, and at her boutiques she’s pushing the fact that most of her pieces are made by legitimate (hopefully) people right there in the Garment District. Definitely an interesting selling point to push, and one that has been working out pretty well for her.
Moving on…Yoana Baraschi was born into a family that was well-known and respected within the Romanian art world. Following in her father’s footseps, Yoana studied drawing and sculpture from a young age but it wasn’t until she left communist Romania for Paris that she got her start in the fashion industry. Since then she’s travelled textile markets the world over, and done everything from shoe design for Valentino to Creative Director for Betsey Johnson. Yoana finally started her own collection in 2002, and has been pretty successful. She has a couple of U.S. boutiques and young Hollywood biddies like Rachel Bilson and Lauren Conrad have worn some of her pieces as well as people I respect more such as Heidi Klum and Sienna Miller.
The style? Well, check out the website: www.yoanabaraschi.com. I have to use the words feminine and flirty to describe her pieces, but there is a little bit of boho influence, and every now and then a little vintage-y mod. Betsey Johnson majorly encouraged this woman to start her own line, and Baraschi spent a fair amount of time in India where she developed an appreciation for color, embroidery and hand-made techniques. In my opinion both of these influences are pretty evident in her collections. If you’re looking for something super-edgy and avant garde you’re going to wish you never started reading this, but that’s not my problem. I’m loving the yellow dress pictured at the top, and I’m also a fan of the pieces below.
Black Jewl Grace Jones Dress - Holiday 2008
70's Glam Blow-up Dress - Summer 2009
Amelie Knit& Taffeta Dress - Resort 2008
